The Idea to Traction Experts

Market Segmentation Product-Market Fit Go-To-Market 1 Market Research Identify problem and opportunity 2 Customer Segmentation Define target audience profiles 3 Segment Validation Confirm market size and needs 4 MVP Development Build minimum viable product 5 Customer Feedback Gather and iterate on feedback 6 Product Refinement Optimize based on feedback 7 Messaging Strategy Develop positioning and value prop 8 Channel Selection Choose marketing and sales channels 9 Customer Acquisition Scale marketing and sales efforts Market Traction Sustainable growth and expansion Iteration Cycle

  • Define smallest target audience

  • Identify specific workflow to address

  • Build prototype in weeks using AI

  • Release to pilot users in a month

  • Iron out pricing and go-to-market

  • Get contracts signed

  • Iterate

“If you are trying to start a business, you need Edward. I have worked with him on both large institutional projects and a three-person startup. No one has more experience and wisdom. He asks all the hard questions you need to answer. Edward is the best kept secret in tech.”

—Peter Decherney, Professor, University of Pennsylvania 

Explore Examples of Our Experience

Bringing 30+ years of building startups and platforms

Hackheads and Founder experience

Surgical training platform for Johnson & Johnson

3D order configurator and ERP system for custom building manufacturer

E-commerce platform for all of University of Pennsylvania’s online degrees and programs

Online communities for online degrees sold to venture-backed LMS company

Sales rep asset management for EMC

Fractional CTO for IRL entertainment startup

Venture-backed derivatives pricing network sold to CME

Online media and marketplace for small businesses

Financial analysis software for mid-market industrials sold to investment bank

It’s About Being a Trusted Partner

The experience to know the technical strategies available for a given context and the associated business trade-offs. Experience building platforms that get adoption.

Experience

Execution comes from processes and strategies based on years of successful results. It comes from clearly breaking down objectives into actionable steps. It comes from fielding a team that knows what winning looks like.

Execution

Being a trusted partner means approaching projects as if it were our own company. Having started and grown successful software companies, what would we do? What options would we look at for ourselves? How would we structure objective-driven ROI analysis?

Culture

Let’s Chat

Hi. I’m Edward Daciuk. Founder of Hackheads. I’ve helped start, build, and sell 4 tech startups. In addition I’ve helped dozens of companies get ideas from start to growth. I look forward to seeing if Hackheads can help get your projects from implementation to success.