Cost-effectively Expanding Johnson & Johnson’s Reach

Johnson & Johnson wanted to leverage the shift in online meetings to expand training on the safe and effective use of their medical devices

Even in a company as large as Johnson & Johnson, sometimes getting a new idea off the ground can be difficult. J&J turned to external help to expedite the process. Leveraging Hackheads’ start-up and enterprise software development experience they were able to successfully bridge the gap between expensive in-person training and less effective static content by creating a platform for virtual 1-on-1 coaching.

The Rise of Virtual Training Creates An Opportunity

Even before the pandemic, virtual meetings were gaining traction. While in-person is a lot better than virtual from a user experience stand-point, in-person meetings have drawbacks. Travel time and expense, getting that travel and expense approved, the inconvenience of having to manage in-person visitors, finding conference space, what to do for lunch and dinner, fitting large time commitments into busy schedules, etc. Both time and expense are big limiting factors in the scheduling of healthcare professionals (HCPs) for in-person events. J&J had an idea that the increased willingness to jump on a Zoom call might be an opportunity to cost-effectively leverage their world-class faculty to expand impact of their training programs.

Leveraging Hackheads’ B2B and Enterprise Experience To Get From Idea to Adoption

To expedite an MVP proof-of-concept, J&J turned to 3rd-party resources to get the project off the ground. Hackheads, via a 3rd-party agency, helped the J&J team flesh out the business and technical strategies. This consisted of brainstorming ideas, validating with key stakeholders, and potential users. We then helped J&J’s team manage the design and development of the virtual training platform.

A large value-add was Hackheads’ experience in building enterprise adoption, both internally and externally. We assisted the J&J team develop a product roadmap that focused on deliverable adoption that grew over time. With Hackheads help, the project has grown over it’s six years of development and increasing management commitment.